{"id":16249,"date":"2023-07-14T11:30:49","date_gmt":"2023-07-14T09:30:49","guid":{"rendered":"https:\/\/blog.rwth-aachen.de\/itc\/?p=16249"},"modified":"2023-07-14T11:25:39","modified_gmt":"2023-07-14T09:25:39","slug":"key-visual","status":"publish","type":"post","link":"https:\/\/blog.rwth-aachen.de\/itc\/en\/2023\/07\/14\/key-visual\/","title":{"rendered":"The New IT Center Key Visual"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_16249 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_16249')){$('.twoclick_social_bookmarks_post_16249').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/blog.rwth-aachen.de\\\/itc\\\/en\\\/2023\\\/07\\\/14\\\/key-visual\\\/\",\"post_id\":16249,\"post_title_referrer_track\":\"The+New+IT+Center+Key+Visual\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p><div id=\"attachment_16254\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blog.rwth-aachen.de\/itc\/files\/2023\/07\/IT_Center_Key_Visual_rgb_klein.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16254\" class=\"size-medium wp-image-16254\" src=\"https:\/\/blog.rwth-aachen.de\/itc\/files\/2023\/07\/IT_Center_Key_Visual_rgb_klein-300x300.png\" alt=\"IT Center Key VisualI and T consisting of orange cubes. The I shows a friendly face. The T shows a surface like a circuit board\" width=\"300\" height=\"300\" srcset=\"https:\/\/blog.rwth-aachen.de\/itc\/files\/2023\/07\/IT_Center_Key_Visual_rgb_klein-300x300.png 300w, https:\/\/blog.rwth-aachen.de\/itc\/files\/2023\/07\/IT_Center_Key_Visual_rgb_klein-150x150.png 150w, https:\/\/blog.rwth-aachen.de\/itc\/files\/2023\/07\/IT_Center_Key_Visual_rgb_klein-50x50.png 50w, https:\/\/blog.rwth-aachen.de\/itc\/files\/2023\/07\/IT_Center_Key_Visual_rgb_klein.png 335w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-16254\" class=\"wp-caption-text\">Source: Own Illustration<\/p><\/div><\/p>\n<p>The IT Center has a new key visual. The key visual, which we developed for marketing purposes, will be seen in many places in the future, in addition to the IT Center logo.<\/p>\n<p>Whether on merchandise, the web or on print products &#8211; the key visual is versatile. In addition to the common logo, the key visual allows a clear identification of the IT Center in the RWTH Aachen University logo system.<\/p>\n<p><!--more--><\/p>\n<p>The key visual supports brand communication as a pattern that is quickly, sustainably and effectively associated with the IT Center. It also helps to visually communicate the IT Center as a service provider and partner and increases recognition value.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00549f;\">Creation of the Key Visual<\/span><\/h3>\n<p>Since the IT Center is the central IT facility of RWTH Aachen University and is responsible for IT support of university-wide processes, the development of the key visual focused on both people and technology.<\/p>\n<p>The IT Center defines itself not only as a service provider, but much more as a partner to its clients. This is reflected in the continuous development of the service offering and research collaborations, which is captured and visually communicated by our new key visual.<\/p>\n<p>One inspiration was the robot of the RWTH, on which we based the IT Center key visual. Of course, we also followed RWTH&#8217;s corporate design guidelines when creating it.<\/p>\n<p>If you have any ideas or wishes for the use of the new key visual, whether in print, online or for merchandise, please feel free to leave your comments. And who knows, maybe we can realize your ideas.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Responsible for the content of this article is <a href=\"https:\/\/www.itc.rwth-aachen.de\/cms\/it-center\/IT-Center\/Profil\/Team\/~epvp\/Mitarbeiter-CAMPUS-\/?gguid=PER-3EYLA7M&amp;allou=1&amp;lidx=1\">Morgane Overath<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Deutsch.<\/p>\n","protected":false},"author":3531,"featured_media":16254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"c2c_always_allow_admin_comments":false,"footnotes":""},"categories":[306,312,316],"tags":[906,943,944],"class_list":["post-16249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankuendigungen","category-insight-it-center","category-projekte-kooperationen","tag-design","tag-key-visual","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/posts\/16249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/users\/3531"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/comments?post=16249"}],"version-history":[{"count":7,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/posts\/16249\/revisions"}],"predecessor-version":[{"id":16257,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/posts\/16249\/revisions\/16257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/media\/16254"}],"wp:attachment":[{"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/media?parent=16249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/categories?post=16249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/itc\/en\/wp-json\/wp\/v2\/tags?post=16249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}