{"id":1315,"date":"2014-11-13T15:16:46","date_gmt":"2014-11-13T15:16:46","guid":{"rendered":"http:\/\/www.wi.rwth-aachen.de\/SmartMedCN\/?p=1315"},"modified":"2014-11-13T15:16:46","modified_gmt":"2014-11-13T15:16:46","slug":"pharma-companies-have-no-substantial-impact-on-the-mhealth-app-economy","status":"publish","type":"post","link":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/2014\/11\/13\/pharma-companies-have-no-substantial-impact-on-the-mhealth-app-economy\/","title":{"rendered":"Pharma companies have no substantial impact on the mHealth app economy"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>One of the results of the new report \u00a0\u201cPharma App Market Benchmarking 2014\u201d which has been published in October 2014 shows that,\u00a0Leading Pharma companies strive, but most of them fail, to have a significant impact on the mHealth app market. In fact, some have released more than 100 public apps available for iOS and Android with which they have generated only limited reach. Each of the leading Pharma companies offers 60 apps in the Apple App Store and Google Play. In comparison, a typical mHealth app publisher that has just 1-2 mHealth apps placed in these stores. (Source:\u00a0research2guidance)<\/strong><\/p>\n<h3 style=\"text-align: justify\">\u9876\u5c16\u836f\u4f01\u6bcf\u5bb6\u5e73\u574765\u6b3eApp\uff01\u771f\u7684\u6709\u4eba\u5728\u7528\u5417\uff1f<\/h3>\n<p style=\"text-align: justify\">\u6765\u6e90\uff1a\u751f\u7269\u63a2\u7d22<\/p>\n<p style=\"text-align: justify\">\u6838\u5fc3\u63d0\u793a\uff1a\u5236\u836f\u5382\u5546\u51fa\u54c1\u7684App\u4fe8\u7136\u6210\u4e3aApp\u754c\u7684\u4e00\u5927\u201c\u73b0\u8c61\u201d\u3002\u4f46\u4e0e\u6b64\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\u7684\u662f\uff0c\u8fd9\u4e9b\u836f\u4f01App\u7684\u4e0b\u8f7d\u91cf\u548c\u4f7f\u7528\u7387\uff0c\u4e0e\u5176\u4ed6\u884c\u4e1a\u7684App\u6bd4\u8d77\u6765\uff0c\u5b9e\u5728\u662f\u843d\u5dee\u60ac\u6b8a\u3002<\/p>\n<p style=\"text-align: justify\">\n<p>[hide for= &#8220;!logged&#8221;]<\/p>\n<p style=\"text-align: justify\">\u5236\u836f\u5382\u5546\u51fa\u54c1\u7684App\u4fe8\u7136\u6210\u4e3aApp\u754c\u7684\u4e00\u5927\u201c\u73b0\u8c61\u201d\u3002\u5176\u5b9e\uff0c\u836f\u4f01\u5236\u4f5cApp\u7684\u5386\u53f2\u5df2\u7ecf\u76f8\u5f53\u201c\u60a0\u4e45\u201d\u3002\u4f46\u4e0e\u6b64\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\u7684\u662f\uff0c\u8fd9\u4e9b\u836f\u4f01App\u7684\u4e0b\u8f7d\u91cf\u548c\u4f7f\u7528\u7387\uff0c\u4e0e\u5176\u4ed6\u884c\u4e1a\u7684App\u6bd4\u8d77\u6765\uff0c\u5b9e\u5728\u662f\u843d\u5dee\u60ac\u6b8a\u3002\u4f4d\u4e8e\u5fb7\u56fd\u7684\u79fb\u52a8App\u7814\u7a76\u673a\u6784research2guidance(r2g)\u5728\u7814\u7a76\u4e8611\u5bb6\u836f\u4f01\u7684725\u6b3eApp\u4e4b\u540e\uff0c\u53d1\u5e03\u4e86\u8fd9\u4e00\u7814\u7a76\u62a5\u544a\u3002<\/p>\n<p style=\"text-align: justify\">\u6839\u636er2g\u7684\u7814\u7a76\u7ed3\u679c\uff0c\u4e16\u754c\u6392\u540d\u9876\u5c16\u7684\u836f\u4f01\uff0c\u6bcf\u5bb6\u5728\u82f9\u679c App Store \u548c Google Play \u5546\u5e97\u5e73\u5747\u670965\u6b3eApp!\u6ca1\u9519\uff0c\u4e00\u5bb665\u6b3e!\u8fd9\u662f\u4e00\u4e2a\u60ca\u4eba\u7684\u6570\u5b57\u3002\u7136\u800c\uff0c\u5373\u4fbf\u662f\u4e0b\u8f7d\u91cf\u6700\u5927\u7684App\uff0c\u4ece2008\u5e74\u81f3\u4eca\uff0c\u4e5f\u4e0d\u8fc7\u5438\u5f15\u4e86660\u4e07\u6b21\u4e0b\u8f7d\uff0c\u6d3b\u8dc3\u7528\u6237\u6570\u4e0d\u5230\u4e00\u767e\u4e07\u3002<\/p>\n<p style=\"text-align: justify\">\u62a5\u544a\u5217\u51fa\u4e86\u8fd9\u4e00\u73b0\u8c61\u53d1\u751f\u7684\u51e0\u79cd\u53ef\u80fd\u539f\u56e0\u3002\u5176\u4e2d\u7684\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u5e76\u975e\u6240\u6709App\u90fd\u662f\u4e3a\u666e\u901a\u5927\u4f17\u8bbe\u8ba1\u7684\u3002\u5176\u4e2d\u7684\u4e00\u90e8\u5206\uff0c\u76ee\u6807\u7528\u6237\u5176\u5b9e\u662f\u76f8\u5f53\u201c\u5206\u4f17\u201d\u7684\uff0c\u6bd4\u5982\u836f\u4f01\u4f9b\u5e94\u5546\u3001\u836f\u5b66\u4e13\u4e1a\u4eba\u58eb\uff0c\u6216\u662f\u6709\u7279\u5b9a\u9700\u6c42\u7684\u4eba\u7fa4\u3002r2g\u7684\u7814\u7a76\u62a5\u544a\u628aBristol Myers-Squibb(\u767e\u65f6\u7f8e\u65bd\u8d35\u5b9d)\u3001Roche(\u7f57\u6c0f)\u548cAbbott(\u96c5\u57f9)\u8fd9\u6837\u7684\u836f\u4f01\u5217\u4e3a\u201c\u5229\u57fa\u201dApp\u7684\u5236\u9020\u5546\u3002<\/p>\n<p style=\"text-align: justify\">\u201c\u5229\u57fa\u201d(niche)\u662f\u4e00\u4e2a\u5546\u4e1a\u672f\u8bed\uff0c\u6307\u9488\u5bf9\u4f01\u4e1a\u7684\u4f18\u52bf\u7ec6\u5206\u51fa\u6765\u7684\u5e02\u573a\u3002\u8fd9\u4e00\u5e02\u573a\u4e0d\u5927\uff0c\u4e14\u6ca1\u6709\u5f97\u5230\u4ee4\u4eba\u6ee1\u610f\u7684\u670d\u52a1\u3002\u4ea7\u54c1\u63a8\u8fdb\u8fd9\u4e2a\u5e02\u573a\uff0c\u6709\u8425\u5229\u7684\u57fa\u7840\u3002<\/p>\n<p style=\"text-align: justify\">\u4e0a\u8ff0\u4e09\u5bb6\u516c\u53f8\u7684App\u6570\u91cf\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\uff0c\u4e0b\u8f7d\u91cf\u4e5f\u4f4e\u4e8e\u5e73\u5747\u503c\u3002<\/p>\n<p style=\"text-align: justify\">\u62a5\u544a\u6307\u51fa\uff0c\u603b\u4f53\u4e0a\u6765\u8bf4\uff0c\u836f\u4f01\u7684App\u901a\u5e38\u4e0d\u662f\u5728\u5168\u7403\u8303\u56f4\u5185\u901a\u7528\u7684\uff0c\u800c\u662f\u7784\u51c6\u4e09\u4e2a\u6216\u66f4\u5c11\u56fd\u5bb6\u7684\u5f53\u5730\u5e02\u573a\u3002\u53e6\u5916\uff0c\u836f\u4f01\u5236\u4f5cApp\u7684\u76ee\u7684\uff0c\u901a\u5e38\u662f\u4e3a\u4e86\u5ba3\u4f20\u6216\u8425\u9500\u67d0\u79cd\u7279\u5b9a\u4ea7\u54c1\uff0c\u800c\u975e\u62d3\u5c55\u5e02\u573a\u3002\u8fd9\u4e9bApp\u53ef\u80fd\u4e5f\u633a\u597d\u7528\uff0c\u4f46\u662f\u4ed6\u4eec\u7684\u4e0b\u8f7d\u91cf\u7edd\u5bf9\u65e0\u6cd5\u548c\u5927\u4f17\u5065\u5eb7\u7c7bApp\u540c\u65e5\u800c\u8bed\u3002<\/p>\n<p style=\"text-align: justify\">\u5229\u57fa\u5e02\u573a\uff1a\u50cfRoche(\u7f57\u6c0f)\u548cBristol Myers-Squibb(\u767e\u65f6\u7f8e\u65bd\u8d35\u5b9d)\u8fd9\u6837\u7684\u836f\u4f01\uff0c\u7528App\u6765\u652f\u6301\u4ed6\u4eec\u7684\u6838\u5fc3\u4ea7\u54c1\u3002\u5728\u5065\u5eb7\u53ca\u533b\u5b66\u4e13\u4e1a\u4eba\u58eb\u9886\u57df\u4f7f\u7528\u7684App\u4e2d\uff0c\u8fd9\u4e9b\u836f\u4f01\u6240\u5360\u4efd\u989d\u8f83\u5927\u3002\u4f46\u4ed6\u4eec\u7684App\u6570\u91cf\u548c\u4e0b\u8f7d\u91cf\u90fd\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\u3002\u4e0b\u8f7d\u91cf\u8f83\u4f4e\u53ef\u80fd\u5c31\u662f\u56e0\u4e3a\u8fd9\u4e9bApp\u7784\u51c6\u4e13\u4e1a\u4eba\u58eb\uff0c\u8fd9\u4e00\u5e02\u573a\u4e0e\u666e\u901a\u7528\u6237\u7684\u6570\u91cf\u76f8\u6bd4\u663e\u7136\u5c0f\u5f97\u591a\u3002\u8fd9\u4e09\u5bb6\u836f\u4f01\u5bf9\u51c6\u7684\u201c\u666e\u901a\u7528\u6237\u201d\u5219\u5305\u62ec\u4e86\u5973\u6027\u3001\u5065\u5eb7\u8fbe\u4eba\uff0c\u6216\u662f\u7cd6\u5c3f\u75c5\u60a3\u8005\u3002\u8fd9\u4e9b\u7528\u6237\u7fa4\u7684\u6f5c\u529b\u90fd\u76f8\u5f53\u5927\u3002<\/p>\n<p style=\"text-align: justify\">\u521d\u6b65\u6210\u529f\uff1a\u8fd9\u4e00\u7ec4\u5f53\u4e2d\u7684\u836f\u4f01\uff0cApp\u6570\u91cf\u90fd\u8f83\u591a\uff0c\u5e76\u4e14\u4e0b\u8f7d\u91cf\u5728\u5e73\u5747\u7ebf\u4ee5\u4e0a\u3002\u5b83\u4eec\u7684App\u5927\u90fd\u7784\u51c6\u666e\u901a\u5927\u4f17\u3002\u8fd9\u4e00\u7ec4\u8868\u73b0\u8f83\u4e3a\u7a81\u51fa\u7684\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u6bcf\u5bb6\u90fd\u6709\u4e00\u4e24\u6b3eApp\u7684\u4e0b\u8f7d\u91cf\u76f8\u5bf9\u8f83\u5927\u3002\u6bd4\u5982\uff0cSanofi(\u8d5b\u8bfa\u83f2)\u6709\u4e09\u6b3eApp\uff0c\u5360\u5230\u4e86\u516c\u53f8\u65d7\u4e0bApp\u4e0b\u8f7d\u91cf\u768486%\u3002\u5982\u679c\u4e0d\u662f\u8fd9\u4e09\u6b3eApp\uff0c\u90a3\u4e48Sanofi\u5728\u79fb\u52a8App\u754c\u7684\u8868\u73b0\u53ef\u80fd\u4f1a\u8ba9\u4eba\u5931\u671b\u3002<\/p>\n<p style=\"text-align: justify\">\u4ecd\u5728\u5c1d\u8bd5\uff1a\u8fd9\u90e8\u5206\u7684\u836f\u4f01\u5305\u62ec\u4e86Bayer Healthcare(\u62dc\u8033\u533b\u836f)\u548cNovartis(\u8bfa\u534e)\u7b49\u3002\u4ed6\u4eec\u5728\u9762\u5411\u666e\u901a\u5927\u4f17\u7684App\u9886\u57df\u8868\u73b0\u6d3b\u8dc3\u3002\u4e0d\u8fc7\u5c3d\u7ba1\u8fd9\u4e00\u5e02\u573a\u5e9e\u5927\uff0c\u4f46\u5b83\u4eec\u7684App\u7684\u4e0b\u8f7d\u91cf\u4ecd\u65e7\u4f4e\u4e8e\u5e73\u5747\u3002\u76f8\u6bd4\u201c\u521d\u6b65\u6210\u529f\u201d\u7684\u4e00\u7ec4\uff0c\u8fd9\u4e00\u7ec4\u836f\u4f01\u8fd8\u6ca1\u6709\u7ed9\u5e02\u573a\u5e26\u6765\u76f8\u5bf9\u6210\u529f\u7684App\u3002<\/p>\n<p>[\/hide]<\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"<p>One of the results of the new report \u00a0\u201cPharma App Market Benchmarking 2014\u201d which has been published in October 2014 shows that,\u00a0Leading Pharma companies strive, but most of them fail, [&hellip;]<\/p>\n","protected":false},"author":1001,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"c2c_always_allow_admin_comments":false,"footnotes":""},"categories":[4,5],"tags":[15,21],"class_list":["post-1315","post","type-post","status-publish","format-standard","hentry","category-other-hot-topics","category-pharmaceutical-company-news","tag-e-commerce-platform","tag-information-system"],"_links":{"self":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/posts\/1315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/users\/1001"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/comments?post=1315"}],"version-history":[{"count":0,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/posts\/1315\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/media?parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/categories?post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/tags?post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}