{"id":346,"date":"2011-04-11T22:02:43","date_gmt":"2011-04-11T22:02:43","guid":{"rendered":"http:\/\/www.wi.rwth-aachen.de\/SmartMedCN\/?p=346"},"modified":"2011-04-11T22:02:43","modified_gmt":"2011-04-11T22:02:43","slug":"pharmaceutical-firms-increase-investment-in-mobile-apps","status":"publish","type":"post","link":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/2011\/04\/11\/pharmaceutical-firms-increase-investment-in-mobile-apps\/","title":{"rendered":"Pharmaceutical Firms Increase Investment in Mobile APPs"},"content":{"rendered":"<p><span style=\"color: #333399\"><strong>2011-04-11<\/strong> <\/span><\/p>\n<p><strong>Facing the challenge of Patent expiries and falling revenue, the pharmaceutical industry has massively increased the investment in smart-phone apps, social media platforms, educational websites and wireless devices. Globally, pharmaceutical companies worked on 97 projects of this kind over the last year, which translates as an increase of 78 percent compared to the prior year. \u201cThe industry has recognized the potential of increasing patient communication via mobile devices and social media,\u201d comments Patrick Flochel, Ernst &amp; Young EMEIA Life Sciences Leader.<\/strong><\/p>\n<h3>\n\u5236\u836f\u516c\u53f8\u7784\u4e0a\u624b\u673a\u8f6f\u4ef6<\/h3>\n<p>2011-03-31 09:24 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Facing the challenge of Patent expiries and falling revenue, the pharmaceutical industry has massively increased the investment in smart-phone apps, social media platforms, educational websites and wireless devices. Globally, [&hellip;]<\/p>\n","protected":false},"author":951,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"c2c_always_allow_admin_comments":false,"footnotes":""},"categories":[5],"tags":[21],"class_list":["post-346","post","type-post","status-publish","format-standard","hentry","category-pharmaceutical-company-news","tag-information-system"],"_links":{"self":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/posts\/346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/users\/951"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/comments?post=346"}],"version-history":[{"count":0,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/posts\/346\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/media?parent=346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/categories?post=346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rwth-aachen.de\/smartmedcn\/wp-json\/wp\/v2\/tags?post=346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}