Source: Own Illustration
Dell’s Customer Advisory Council (CAC) was once again held this year for Dell customers from all over Europe. This time, our colleague Peter Watzlawik, who is responsible for client tenders, travelled to Girona, Spain, from June 5 to June 7. On behalf of the IT Center and the “Service and Communication” department, he provided support with questions, new incentives and ideas for constantly improving collaboration.
He has summarised the exciting impressions he gathered at the event for us below.
Let’s Go!
Source: Own Illustration
Peter Watzlawik’s journey began on Tuesday, June 4, at 6:30 a.m. with a flight from Düsseldorf to Barcelona. From there, he took an organised minibus to Girona. As the Customer Advisory Council did not start until a day later, the participants had plenty of time to get to know each other and network. Various experiences in support and IT administration were shared at evening events in restaurants such as El Convent de Blanes or Mas Marroch in the surrounding area of Girona.
The CAC – What Was It About?
The aim of the event was to determine the current level of satisfaction of Dell’s customers and to use these findings to optimise products and services as well as to advise and discuss current industry trends and business priorities. New Dell products were presented and explained in more detail in workshops, including notebooks, desktop PCs, monitors, peripherals and software solutions.
In the workshops, the participants were able to work closely with Dell and Intel specialists to examine the products together and develop suggestions for improvement.
This gave the customers a comprehensive impression of the products and allowed them to clarify open questions directly in individual discussions and in small groups. Intel also played an important role at the CAC and presented the technology used, general roadmaps for processors and chipsets to Dell customers. New processors with AI functions were also presented.
AI in Everyday Working Life?
In addition to sustainability, this year’s focus was on the topic of AI. They discussed whether and how AI is already being used or planned in the work context. Examples of this include intelligent office applications on the device or the local use of GPT applications. For example, AI processors can provide local support for Webex or Teams and offer functions such as hardware-controlled background blurring or intelligent eye control. The latter makes it look as if you are looking directly into the camera even though you are looking at the screen. Voice filtering is also possible so that the AI can differentiate between your own voice, other people’s voices and background noises.
Other relevant aspects of AI were also discussed, including the relevance of data protection for companies and public institutions. At the end of the exchange of experiences and feedback rounds, the focus was on the topics of sustainability and environmental protection. Dell responded professionally and helpfully to the problems raised and took these examples with them for product and software improvements.
Due to his great interest, Peter was able to participate well and actively in the discussions and collaboration with other participants. But the networking didn’t stop there. Even after the official events, he sat together with representatives from other companies in the evening, shared his common interest in AI and had further informative discussions about admin tools, data protection and many other topics, including private ones of course.
What Did We Take Away for You?
The new insights and experiences gained during the three days of the Customer Advisory Council in Girona will of course be incorporated into future client tenders. Our goal was and is to continuously improve the tenders and make them more sustainable.
All in all, the week at the CAC was very beneficial for us as an IT Center and as a customer of Dell and Intel for future projects.
Responsible for the content of this article is Peter Watzlawik.
Leave a Reply